Privacy & Cookie Policy

1. Introduction

This Privacy & Cookie Policy explains how XTruAdvance Inc, operating as XtruAdvance (“XtruAdvance,” “we,” “us,” or “our”), collects, uses, and protects information when you visit this website or contact us through it.

By using this website, you acknowledge the practices described in this Policy. Where consent is required for optional cookies or similar technologies, we request that consent through our cookie management tools.

2. Information We Collect

We collect only the information reasonably necessary to operate this website, respond to inquiries, understand site usage where permitted, and maintain the security of our online services.

Information may be collected directly when you provide it to us, such as through our contact form, or automatically through technologies necessary for website operation and, where permitted, analytics and performance tools.

3. Contact Form Information

When you submit the contact form on this website, we currently request the following information:

Name

E-mail address

Company

Information provided in the “How can XtruAdvance help?” field

These fields are used to understand your inquiry and communicate with you regarding XtruAdvance services or other matters you request.

Form submissions may be stored within Squarespace systems and sent as notifications to the e-mail address designated by XtruAdvance.

We do not use contact-form submissions to enroll visitors in marketing communications unless a separate choice or consent mechanism is provided for that purpose.

4. How We Use Personal Information

We may use information collected through this website to:

Respond to inquiries and requests

Communicate with prospective or existing clients

Evaluate requests for XtruAdvance services

Operate, maintain, and secure the website

Prevent spam, fraud, abuse, and other malicious activity

Understand website performance and usage when optional analytics have been permitted

Comply with applicable legal or regulatory obligations

We do not sell or share personal information collected through this website, including for cross-context behavioral advertising, as those terms are defined under applicable U.S. state privacy laws.

5. Cookies and Similar Technologies

This website is hosted and operated using Squarespace.

Squarespace uses cookies and similar technologies to support website functionality and, where permitted, to collect analytics and performance information.

Cookies are small files or similar technologies that may be stored on your device when you visit a website.

We distinguish between essential cookies and optional cookies.

5.1 Essential & Functional Cookies

These cookies are necessary for the website to operate securely and properly. They may be used for functions such as security, cookie-preference management, form protection, and website stability.

Crumb — Squarespace — Session
Helps protect form submissions against cross-site request forgery (CSRF).

ss_performancecookiesAllowed — Squarespace — 30 days
Remembers the visitor's preference regarding performance and analytics cookies.

ss_marketingcookiesAllowed — Squarespace — 30 days
Remembers the visitor's preference regarding marketing cookies when cookie restrictions are enabled.

dds — Squarespace — 4 hours
Helps Squarespace monitor browser errors and maintain website stability.

Test — Squarespace — Session
Checks whether the visitor's browser supports cookies and helps prevent related errors.

RecentRedirect — Squarespace — 30 minutes
Helps prevent redirect loops when custom URL redirects are configured.

5.2 Optional Analytics & Performance Cookies

These cookies help us understand how visitors interact with the website and measure website performance. Where consent is required, these cookies are restricted by default and are only activated after the visitor accepts optional analytics and performance cookies through our cookie banner.

ss_cid — Squarespace — 2 years
Identifies unique visitors and tracks visitor sessions over time.

ss_cpvisit — Squarespace — 2 years
Identifies unique visitors and tracks visitor sessions over time.

ss_cvisit — Squarespace — 30 minutes
Associates visitor activity with an active website session.

ss_cvr — Squarespace — 2 years
Identifies unique visitors and supports website usage and performance analytics.

ss_cvt — Squarespace — 30 minutes
Tracks activity associated with the visitor's current session.

6. Essential Cookies

Essential cookies are necessary for the website to operate properly and support functions such as security, website functionality, cookie preferences, and other core features.

Because these cookies are necessary for the operation of the website, they may be used without optional cookie consent where permitted by applicable law.

Blocking essential cookies through your browser settings may affect the functionality of the website.

7. Optional Analytics and Performance Cookies

Squarespace may provide analytics and performance cookies that help website owners understand how visitors interact with their websites.

These technologies may provide aggregated information about matters such as website traffic, pages visited, sessions, and traffic sources.

On this website, non-essential cookies are restricted unless the visitor chooses to permit them through the cookie banner.

XtruAdvance does not currently use a separately connected Google Analytics account.

8. Your Cookie Choices

When you first visit the website, our cookie banner provides options to:

Accept all cookies

Decline all non-essential cookies

Manage cookies and choose your preferences

You may also access Cookie Preferences after making an initial choice and change your preferences.

Declining optional cookies does not prevent the use of cookies that are necessary for the website to function.

9. Google reCAPTCHA

This website uses Google reCAPTCHA on its contact form to help protect the website against spam, automated submissions, fraud, and abuse.

reCAPTCHA may process technical and interaction data for website security, fraud detection, and abuse prevention purposes.

Google processes reCAPTCHA customer data as a service provider acting on behalf of XtruAdvance for these security purposes. XtruAdvance does not use reCAPTCHA for advertising purposes.

10. Service Providers

XtruAdvance uses third-party service providers where necessary to operate and secure this website.

Squarespace provides website hosting, form functionality, cookie management, analytics functionality, and related infrastructure. Information submitted through the website may therefore be processed or stored using Squarespace systems.

Google provides the reCAPTCHA service used to protect our contact form against spam and automated abuse.

We do not currently use Google Analytics through the Squarespace Google Analytics integration.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, maintaining appropriate business records, resolving disputes, complying with legal obligations, and protecting our legitimate business interests.

Retention periods may vary depending on the nature of the information and the reason it was collected.

When information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal obligations.

12. International Data Processing

XtruAdvance may interact with visitors, clients, and prospective clients located in different countries.

Our website service providers may process or store information in jurisdictions other than the country in which you are located. As a result, personal information may be subject to the laws of the jurisdictions in which it is processed.

Where required by applicable law, appropriate safeguards or other legally recognized mechanisms may apply to international processing or transfers of personal information.

13. Your Privacy Rights and Choices

Depending on where you live and the laws applicable to the processing of your personal information, you may have rights relating to your personal information.

These may include the right to:

Request information about personal data we hold about you

Request access to personal information

Request correction of inaccurate or incomplete information

Request deletion of personal information, subject to applicable exceptions

Withdraw consent where processing is based on consent

Object to or restrict certain forms of processing where applicable

Obtain information about how and why personal information is processed

Make a complaint to an applicable privacy or data protection authority

Requests will be handled in accordance with applicable law.

14. Security

We take reasonable administrative and technical measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

15. Third-Party Links

This website may contain links to websites, publications, organizations, or services operated by third parties.

XtruAdvance is not responsible for the privacy practices or content of third-party websites. Visitors should review the privacy policies of those third parties before providing personal information to them.

16. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our website, business practices, service providers, technologies, or applicable requirements.

When changes are made, the updated version will be published on this page with a revised effective date.

Effective date: August 2026

17. Contact Us

XtruAdvance Inc.
Operating as XtruAdvance
Unit 406, 11808 100 Ave NW
Edmonton, Alberta T5K 0K4
Canada
Email: tony@xtruadvance.com